Since its introduction in 2021, Toyota’s Urban Cruiser has consistently ranked first in the highly competitive B-SUV segment, achieving a market share of 19%. In so doing it has proven that it’s the right product at the right price. Within the ‘high’ B segment, which is where the Urban Cruiser competes, there has been a continuous shift from hatchbacks towards crossovers due to the increasing need for space at an affordable price as well as the preferred loftier driving position offered by an SUV.